Build, innovate and prosper
Thur Oct 10th, 2024
regional event: Birmingham
Highlighted speakers:
This event has now ended
If you’re a business leader looking to build the right team to scale, improve social media marketing, or for advice on personal branding to enhance your leadership skills, this event is for you. Join us in Birmingham for our half-day conference as we share the knowledge, resources, and connections needed to thrive in today’s competitive market.
Event highlights include:
- A social media marketing masterclass led by Yekemi, delving into innovative strategies to boost brand visibility and engagement
- An engaging panel discussion on accessing funding and tailored business support as an SME in the West Midlands
- Inspirational keynotes from seasoned entrepreneurs who overcame challenges to achieve growth
- Ample networking opportunities to connect with fellow members of the Help to Grow: Management community in your region
Agenda
09:30 Breakfast and registration
Breakfast and refreshments provided.
10:00 Opening Remarks
Vikas Kumar, Associate Dean, Research Innovation and Enterprise, Birmingham City University
10:10 Conversation café
We will be kickstarting the day with an engaging networking exercise. You will be given a set of business-focused questions and encouraged to discuss the answers with your peers. This is your opportunity to share and hear from other business leaders about their journey.
10:30 Keynote address: Building the right team to scale
During our opening session, you will hear from Shaun Sookoo about his entrepreneurial journey. Shaun has overseen a diverse portfolio of companies spanning from food manufacturing to distribution, care, property, and non-profit sectors. His ventures employ over 180 individuals and generate a collective turnover of nearly £24 million.
Shaun will delve into the details of his experience, focusing not only on his successes but also on the challenges he has faced. Specifically, he will discuss the importance of nurturing your workforce, assembling a capable team to facilitate growth, and contributing to the community.
Shaun Sookoo, Founder, Viomar Holdings
11:00 Identifying and overcoming barriers to growth
Every business wants to grow, but figuring out the best way is far from easy. Thankfully, the solutions and support you need, may not be far away. Whether it’s advice on raising finance, processes, or support on entering new markets.
Our panel of local business leaders will give you advice on the wide range of business support services available to you and your business in the West Midlands region.
Key takeaways will include:
- Introductions to business support services in the West Midlands
- Advice about accessing finance in the area
- How purpose and strong values can be a catalyst for growth
Chaired by Ian Harrison, Head of Export Development (Midlands), the Department for Business and Trade
Henrietta Brealey, CEO, Greater Birmingham Chambers of Commerce
Monder Ram, Professor of Small Business and Director, CREME Aston Business School
Damini Sharma, CEO and Co-Founder, The OM Group, Help to Grow: Management Course Alumnus
11:40 mid-morning break
12:00 Social media masterclass
In this interactive social media masterclass, best-selling marketing author and entrepreneur Yekemi Otaru, will share a variety of tools and case studies to help you refresh and boost your approach to marketing your business, products, and services.
Learn how to identify your ideal customers and where they hang out, understand what makes them tick and how to then choose the right strategies and metrics for success.
Yekemi will also share:
- Her three-step framework which considers employee advocacy for social media campaigns
- How to choose the best social platforms for reaching your ideal customers (hint: you don’t have to be everywhere!)
- The art of crafting social content strategies: techniques, tools and time savers
Finally, Yekemi will provide an exclusive preview of her book, ‘100 Social Media Ideas’, packed with actionable tips, creative strategies, and proven methods to boost your social media presence!
Yekemi Otaru, CEO, YO Ventures
13:20 keynote address: build yourself and your business
In this unique keynote, the Co-Founder of Black Business Magazine will share her remarkable journey of establishing her personal brand and the positive impact it had on her business. Join us to learn about the innovative steps you can take to elevate your visibility, expand your network, and enhance your business’s credibility and consumer trust. Explore the essence of your brand’s identity and learn how to authentically present yourself to seize lucrative opportunities, attract investment, and develop exit strategies when necessary.
Justice Williams, Co-Founder and Editor in Chief, Black Business Magazine
13:50 Closing remarks
Vikas Kumar, Associate Dean, Research Innovation and Enterprise, Birmingham City University
14:00 Lunch, networking and exhibitions
About our speakers
Resources
Please find follow up links from the speakers below:
‘At every stage of your business’ journey, we’re here for you. Our dedicated team specialise in empowering businesses to both build their networks, access opportunities and learn from best practice locally, and trade internationally. We love local, and we go global.’
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Enquiries
If you have any questions, please get in touch by email at HTGM.Events@smallbusinesscharter.org or contact the Small Business Charter by phone on 020 7634 9584.
Registration is now closed
If you would like to be added to a waitlist, please email HTGM.Events@smallbusinesscharter.org
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