Marketing and Branding

A guide to marketing on a shoestring

Marketing with a limited budget doesn’t mean doing less, it means being more focused. This guide explores practical ways SMEs can use social media, SEO, collaborations, and targeted outreach to build awareness, attract customers, and grow without large marketing spend.

Social power: How to make social media work harder by focusing on relevance, frequency, and value-led content

STP is the marketing framework that stops you wasting money

The magic of creativity: why MadeBrave founder Andrew Dobbie believes every business can nurture it

Borderless branding: how to land your message with international customers

Intellectual Property – helping unlock the value of ideas

Delta Xero: transitioning from distributers to direct sales

LATEST PARTNER OFFERS

free CMI Membership

CMI is determined to ensure you make the most of the Help to Grow: Management Course and support you in boosting the performance and resilience of your business. As part of our partnership with CMI, we are pleased to announce a free six-month CMI membership and a unique opportunity to become a Chartered Manager for all alumni.

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LATEST EVENTS

Employment Rights Act 2025: What SME leaders need to know now

Alumni Network Annual Conference 2026: London

Accreditation in action: How standards like B Corp can strengthen and scale your business

How to build a PR narrative that drives growth

Mastering strategic productivity

Scottish Alumni National Conference 2025