Podcast: Making money with purpose

Claudine Reid MBE and her husband have been running PJ’s Community Service since 1995. The business has taken many iterations but now operates as a social enterprise that aims to upskill, employ, and support those from disadvantaged and underserved backgrounds.

One thing Claudine is not short on is experience. In just under three decades she has navigated the business through rocky waters against an ever changing landscape time and time again. Claudine says that her ability to do this has largely been down to her unquenchable thirst for knowledge. She explains that only by taking a step back and looking at the business strategically has she been able to keep the ship on a true course.

In this episode, Jonathan speaks to Claudine about some of the ways in which she has pivoted the business to keep it alive and kicking, some of the recent transformations EDI has seen in the workplace, and how she ultimately points all her work towards a wider purpose.

Alternatively, you can listen to the podcast on Spotify.

About our Speakers

Jonathan Moules Journalist, Financial Times

Jonathan Moules has been a business and technology journalist for 30 years working across titles such as The Economist and Financial Times.

Claudine Reid MBE Director, PJ's Community Service

Claudine Reid MBE has been running PJ's Community Service with her husband since 1995. Claudine is also Chair of the Advisory Committee for Lloyds Banking Group where she leads on supporting black businesses.