Winning more customers: converting leads to sales

Thursday 29th October 2026

Webinars | Oct 2

Winning more customers: converting leads to sales

October 29th

1:00 pm – 2:00 pm

Online

Many SME leaders want to grow their sales, but turning opportunities into customers remains a challenge. Recent UK Government research found that just 36% of SME employers reported sales growth in 2024, highlighting the importance of finding ways to turn opportunities into new business.

In this webinar, Dr Dayle Childs, Co-Director of Help to Grow: Management at Bournemouth University, joins sales performance specialist Anderson Hirst to explore the practical challenges of converting leads and winning new customers. Drawing on feedback from Help to Grow: Management alumni, they’ll share practical techniques, real-world examples and advice you can apply to your own business.

You’ll discover how to:

Have more effective sales conversations that uncover customer needs and build trust
Adapt your approach to different customers and improve your chances of converting opportunities
Build a more consistent sales process and communicate the value of your offer more effectively

our Speakers

Anderson Hirst Director and Author, Selling Interactions

Founder of Selling Interactions, a UK-based consultancy helping organisations build high-performing sales teams. He is the author of Sales Management for Start-ups & SMEs and has worked with around 300 clients. His ‘Research-Led Sales Excellence’ approach uses evidence-based methods to improve sales performance and support business growth

Dr. Dayle Childs Senior Lecturer in Sales & Digital Marketing, Bournemouth University

A leading UK sales academic and award-winning researcher, publishing on sales management, retention and performance. As Co-Director of the Help to Grow: Management programme at Bournemouth University, he works closely with industry to provide practical guidance on sales-related challenges facing organisations.