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Case studies | Jul 10

How Louise Towler went from a gifted coding book to owning her own web agency

Case studies | Jul 10

Having confidence in the decisions you make as a business owner is crucial. It is this confidence that led to Louise Towler applying for and winning the Women in Innovation Award.

Reading Time 7 minutes

The first time Louise Towler tried coding was Christmas Day 2000. ‘My husband bought me a book about HTML for Christmas, and he ended up having to cook Christmas dinner himself while I sat at the family computer!’ 

This chance encounter with coding started Louise on a path which led to her founding a web agency called Indigo Tree in 2011 and winning the 2022 Innovate UK Woman-in-Innovation prize, but more of that later. 

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