Dr Robert Thomas

Lecturer in Marketing and Strategy, Cardiff University

Dr Rob Thomas is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, a Fellow of the Chartered Institute of Marketing (FCIM), Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA) and a Fellow of the Higher Education Academy (FHEA).

Latest Posts

Of course I know what brand is, everyone does

Dr Robert Thomas breaks down what brand is, why it’s so important, and how it can give SMEs a meaningful place in the market.