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Marketing and branding | Jul 10

Of course I know what brand is, everyone does

Marketing and branding | Jul 10

Dr Robert Thomas breaks down how brand can give SMEs a meaningful place in the market.

Dr Robert Thomas

Dr Robert Thomas Lecturer in Marketing and Strategy, Cardiff University

Reading Time 3 minutes

As I write this, you’ll be surprised or even shocked to know that there are 5.5 million companies registered in the UK alone (Clark, 2022); 98% of that number are SMEs that provide services to and employ nearly 17 million people throughout the UK. More than 2 million of these companies are active, trading and looking to develop. All are looking for new strategies to compete, survive and thrive against the backdrop of contraction as well as develop that all important recognisable and market position amongst significant competition. Often the vital part of this is the development of a recognisable and customer conscious brand.    

What do you think a brand is? 

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Dr Robert Thomas

Dr Robert Thomas Lecturer in Marketing and Strategy, Cardiff University

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Don’t forget, multiple participants can now join the course

Two leaders or senior managers from a business with 10 to 249 employees can now attend the 12 modules of learning and get the benefits of one-to-one mentorship.  

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