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Case studies | Jun 12

Ireland’s Homes Interiors & Living: utilising agility to diversify revenue

Case studies | Jun 12

A strength that all SMEs share is their agility. Their ability to be reactive is what makes them so effective at seizing opportunities. This is an attribute Ireland’s Homes Interiors & Living lent on to diversify income and futureproof against risk. 

Reading Time 5 minutes

According to Words Rated, over the last decade Global print magazine and newspaper revenues are expected to decline by an average of 3% per year. Conversely, digital magazines are expected to grow over the next five years. With over two decades of experience in the industry, Ireland’s Homes Interiors & Living Managing Director Robert Ashe recognised this shift in landscape a few years ago and has since diversified revenue to maintain the magazine’s profitability.  

Ireland’s Homes Interiors & Living is a home design magazine that gives information on interior decorating and sourcing suppliers in Northern Ireland and the Republic of Ireland. After a brief stint at a call centre at the age of 19, Ashe found his way to Ireland’s Homes Interiors & Living through a friend of a friend who worked at the magazine. 


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