Making a bigger impact on a smaller marketing budget
By finding the right employees at the right time, Guild Anderson has doubled its annual turnover in two years
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Guild Anderson is a bespoke kitchen design company based in Wiltshire. It was founded by Nick Anderson and his wife Hannah in their garden shed 20 years ago, and has since grown to a 17-man workshop accompanied by a smaller design studio just down the road.
As the company grew, Nick found it increasingly difficult to find new customers. He knew he had to stop relying on word of mouth and create new avenues for marketing the business. While on the Help to Grow: Management Course, Nick worked with his mentor to forge new and innovative ways of developing business that has doubled its annual turnover in two years.
Another way Nick has raised the profile of the business is by taking unique and challenging jobs, sometimes over more profitable ones. This may seem counterintuitive but Nick says that in an industry that relies heavily on imagery in magazines and social media, the jobs that stand out always get the most attention. This has platformed the work of Guild Anderson and led to them reaching a wider audience via social and print media. Finding others to amplify your voice validates your business’s worth to your audience and saves you money.
There is no one-size-fits-all approach to marketing your business, as Andrew Bloch explains in our Buzz on a Budget webinar. Throwing large sums of money at the problem doesn’t always lead to greater profitability as there is usually a competitor out there who has a bigger marketing budget than you do. As Andrew Bloch says, when it comes to marketing, success in typically found in innovation and thinking outside the box.
