Group of diverse business people on panel discussion

Scotland: Edinburgh

Regional conferences | May 13

Organised in partnership with:

Small Business Charter Logo

Sponsored by:

HM Government logo

Regional event: Edinburgh

August 29th
9:30 am – 3:00 pm
RBS Conference Centre, 175 Glasgow Rd, Edinburgh, EH12 9SB

Highlighted speakers:

Professor Mark Logan OBE FRSE

Professor Mark Logan OBE FRSE Chief Entrepreneurial Advisor, Scottish Government

Yekemi Otaru

Yekemi Otaru Co-founder, Doqaru

David McGowan

David McGowan Director and Co-Owner, Consolidated Craft Breweries

Are you ready to uncover the secrets to scaling?

Following our incredible success in Glasgow last year, we’re returning with an even bigger and better event focused on scaling your business.

If your goal for 2024 is business growth, this event is for you! With a lineup of esteemed keynote speakers, an engaging masterclass, and invaluable networking opportunities, this half-day conference will inspire you to start thinking differently about the growth and expansion of your business.

If you missed us in Scotland last year, here’s your second chance to be a part of an unforgettable event that will leave you wanting more.

What’s in store:

  • Hear from the former COO of Skyscanner and Chief Entrepreneurial Advisor to the Scottish Government, Mark Logan on the fundamental techniques for ensuring effective organisation scaling.
  • An exclusive sales masterclass led by the Co-founder of Doqaru, Yekemi Otaru, on the sales skills and strategies a business leader must possess in order to scale their business.
  • An enlightening talk from David McGowan on the challenges of moving from a large corporation to a small business and the transition from being a leader, to being a leader and everything else.   

Agenda

09:30 doors Open

Breakfast and refreshments provided.

10:00 Opening remarks 

Meryl Levington, Director of Innovation and Industry Engagement, University of Strathclyde 

10:05   Conversation Café    

We will be kickstarting the day with an engaging networking exercise. You will be given a set of innovative questions, and encouraged to get to know your peers. This is your opportunity to share and hear from other business leaders about their journey and challenges. 

10:20 Keynote address: The secrets of scaling the right way

Many businesses struggle to successfully scale teams while maintaining the same effectiveness and outputs per person as when they were smaller. In this talk, former COO of Skyscanner and Chief Entrepreneurial Advisor to the Scottish Government, Mark Logan introduces the fundamental techniques for ensuring effective organisation scaling while preserving high performance.

Mark Logan, Chief Entrepreneurial Advisor to the Scottish Government, Former COO of Skyscanner

10:50 Sales Masterclass: Identify your ideal customer and strategy 

In this all-encompassing workshop, the Co-founder of Doqaru, Yekemi Otaru, will take you through all the sales skills and strategies a business leader must possess. This will include identifying and nurturing top sales skills and customers, crafting a distinct value proposition, and building a process that leads to consistent profit performance. You will walk away with a sales and marketing guide that is based on case studies and robust research.

Join us to develop best practices with your peers and build long-term goals.  

  • Understand which sales skills are crucial for long-term success 
  • Learn how to identify your ideal customer and craft your value proposition 
  • Develop an understanding of a sales process and how it accelerates business growth 

Yekemi Otaru, Co-founder, Doqaru

12:50 mid-morning break

13:10  Employee engagement, retention and productivity panel 

It has become increasingly difficult to motivate and retain staff. How can you ensure you’re keeping employees engaged without sacrificing productivity?  

During this panel discussion, expert practitioners and local business leaders will share tried and tested management tools and techniques that nurture talent recruitment, retention, and development. 

Key takeaways will include:  

  • Do’s and don’ts when recruiting  
  • Cost-effective rewards and performance management  
  • Establishing connection, meaning and trust with your team 
  • Strengthening and communicating your culture 
  • Innovative and agile ways to become an employer of choice 

Chaired by Philip Davies, Director of HeyStrategy  

Patrick Hutchinson, Lecturer in Human Resource Management, University of West Scotland 

Alison Gray, Founder, Skillfluence & Founders360  

Sharon Miller, Founder, Joyworks  

13:50 Keynote address: Don’t back every horse in a race 

Moving from a large corporation to a small business put David McGowan in a position of having to transition from being a leader, to being a leader and everything else.  

The pressure of building an infrastructure from scratch, being an expert in finance and health & safety, all whilst remaining true to the core aspirations of the business, taught David to recognise and pick the right battles. 

What to prioritise? When to access new markets? How to grow the brands visibility despite emerging trends? Were all questions that David grappled with and won, join us to find out how.   

Key takeaways: 

  • Remaining true to the aspirations of your business 
  • Balancing being a leader with building a company infrastructure 
  • Growing you export capabilities  
  • Staying relevant throughout emerging trends  
  • Reaching world class standards 

David McGowan, Director, Consolidated Craft Breweries  

14:20 Closing remarks  

Meryl Levington, Director of Innovation and Industry Engagement, University of Strathclyde 

14:30   Lunch & networking  

The running order is currently being finalised. While we confirm the finer details, the programme may be subject to change.

Enquiries

If you have any questions, please get in touch by email at HTGM.Events@smallbusinesscharter.org or contact the Small Business Charter by phone on 020 7634 9584.

Capacity is limited so please register your place as soon as possible.

About our Speakers

Professor Mark Logan OBE FRSE

Professor Mark Logan OBE FRSE Chief Entrepreneurial Advisor, Scottish Government

Yekemi Otaru

Yekemi Otaru Co-founder, Doqaru

Dr Patrick Hutchinson

Dr Patrick Hutchinson Lecturer in Human Resource Management, University of West Scotland

Philip Davies

Philip Davies Director, HeyStrategy

Alison Gray

Alison Gray Founder, Skillfluence & Founders360

Sharon Miller

Sharon Miller Founder, Joyworks

David McGowan

David McGowan Director and Co-Owner, Consolidated Craft Breweries

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