From visibility to credibility: building a brand people trust

From visibility to credibility: building a brand people trust

Investing in your brand’s visibility is important, but it doesn’t guarantee growth. Over 80% of consumers say they need to trust a brand before making a purchase — yet trust and credibility are often overlooked. Without them, it’s difficult to convert attention into customers and long-term revenue.

Rather than focusing solely on content output, this session will explore how to define a clear brand position, communicate it consistently, and build credibility with the audiences that matter most. You’ll learn how to move from simply being visible to building a brand that attracts, converts and retains customers.

The session will cover:

our Speakers

Dr Mark Smith Founder, Direction™

Dr Mark Smith lecturers in marketing, branding and customer experience at Nottingham Business school. He supports businesses to strengthen marketing performance through team development, customer insight and brand optimisation. With experience on both client and agency side, he brings a practical understanding of what improves positioning, builds credibility and drives sustainable commercial growth.