Group of diverse business people on panel discussion

Webinar: Social Media Marketing and Innovation

Webinars | May 3
Social media marketing and innovation webinar with graphic

Organised in partnership with:

Small Business Charter Logo

Sponsored by:

HM Government Logo

Webinar: Social Media Marketing and Innovation

March 28th
1:00 pm – 2:00 pm
Online

Speakers:

Dr Alan Shaw

Dr Alan Shaw Chair, Retail Institute Special Interest Research Group

Jennifer Shaw-Sweet

Jennifer Shaw-Sweet EMEA Lead B2B Institute, LinkedIn

Allexia Griffiths

Allexia Griffiths Social Media Marketing Consultant and Strategist, Soash Media

This event has now ended

Social media has become an essential tool in the marketing mix, used by organisations of all sizes to promote their products. However, not all businesses effectively maximise their social media presence.

A study conducted by Social Champ revealed that over 1/4 of small businesses do not use social media platforms to promote their business.

How successful has social media marketing been for your business?

In this free one-hour session, we unpacked the formula for social media success and provided an overview of how to use the most popular platforms as well as current trends. We will also highlighted the principles that underpin successful social media campaigns and how you can use these to promote and grow your brand.

In this sessions, guest speakers explored:

  • utilising social media platforms such as LinkedIn, Instagram and TikTok to increase brand awareness, site traffic and sales;
  • how to produce brand appropriate content through social media platforms;
  • case studies from successful SME social media marketing campaigns.

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About our Speakers

Dr Alan Shaw

Dr Alan Shaw Chair, Retail Institute Special Interest Research Group

Jennifer Shaw-Sweet

Jennifer Shaw-Sweet EMEA Lead B2B Institute, LinkedIn

Allexia Griffiths

Allexia Griffiths Social Media Marketing Consultant and Strategist, Soash Media

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