How to build a PR narrative that drives growth

Public relations (PR) is often seen as a “nice to have” or difficult to connect to commercial goals. But for growing SMEs, it can be a powerful driver of results – from building credibility and attracting customers to supporting investment, partnerships, and recruitment.

In this webinar, Jessica Wilkinson, founder of Petal & Co., will explain what SME leaders really need to know to use PR strategically and effectively. She’ll also share real examples of coverage and campaigns that have delivered measurable commercial impact.

This practical session is designed for SME leaders, founders, and directors who want to raise their profile, stand out in their market, and understand how PR can accelerate growth.

The session will also cover:

• How to craft a compelling narrative that resonates with your audiences
• What makes a strong business story—and which media it suits
• How to leverage PR at every stage of your growth journey

About our Speakers

Jessica Wilkinson Founder Founder, Petal & Co.

Jess is a B2B and corporate communications specialist with over 15 years’ agency experience. After working at global firm Weber Shandwick, she founded Petal & Co. to support high-growth organisations. She has led campaigns to win more than 40 industry awards and holds a certificate in investor relations from the Investor Relations Society.