Local Growth: Global Reach

Early-stage growth is typically what grows a micro business into an SME. However, capturing and sustaining that growth in the next stage of business is often where many leaders struggle.

In this webinar, Ben May, founder of Interactual, will explore how business evolution is a key strategy for growth and how localisation can offer a low-risk, sustainable strategy for winning new markets.

With over 30 years of experience supporting growth in start-ups, SMEs, and global brands, Ben is uniquely positioned to share practical strategies that reduce risks, cut costs, and accelerate development. During the session, he will provide business leaders with the confidence to balance economic goals with real-world impact.

In this webinar, Ben will explore:

• How business growth can balance economic goals with social and environmental imperatives
• Business ‘evolution’ as a key strategy for sustainable growth
• And how localisation can offer a lower risk, sustainable strategy for global market penetration

This session is designed for founders, product leaders, and senior managers who want to innovate with confidence and build growth that lasts.

About our Speaker

Ben May Founder, Interactual

Ben is a designer and mentor with over 30 years’ experience helping businesses develop reliable, sustainable products. He works with teams to improve how products are designed and tested, reducing risk and supporting growth — from early-stage ideas to successful launches for start-ups and established companies alike.