Peer-to-Peer Advisory: Glasgow

| Mar 12

Delivered by:

Small Business Charter Logo

Sponsored by:

HM Government logo

Peer-to-peer advisory: Glasgow

April 25th
3:30 pm – 5:30 pm
Strathclyde Business School, 199 Cathedral Street, Glasgow, G4 0QU


Wendy Pring

Wendy Pring Founder & Enterprise Fellow, The Way Forward 2045

Customer-centric strategies for growth  

Understanding the driving forces behind customer purchasing decisions is vital to developing your sales strategy. In this expert-led peer-to-peer session, you will have the opportunity to reflect on the driving forces that motivate customer decisions and uncover this information to inform your sales strategy and foster sustainable growth. 

What you will get from this session: 

  • A framework to uncover why your customers buy from you: explore the emotional, rational, and aspirational triggers that drive customers to choose your products or services over competitors. 
  • Insights into expanding your customer base: through collaborative discussions and peer insights, discover new avenues for expanding your customer base and maximizing sales opportunities. 
  • Tips and techniques for finding new customers: explore effective strategies for customer acquisition and engagement across various channels and touchpoints.  

Through interactive discussions, real-world case studies, and practical exercises, participants will gain valuable insights and actionable strategies to elevate their sales approach and foster meaningful relationships with their customers.


If you have any questions, please get in touch by email at

Capacity is limited so please register your place as soon as possible.

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