Webinar: Master your pricing
Fri aug 30th, 2024
pricing strategies: data vs psychology
Speakers:
Veronica Broomes Founder, Sustainability Support Service
Jenny Millar Founder, Untapped Pricing
Rob McKay Senior Lecturer Enterprise Practice, Manchester Metropolitan University
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Go too high and you’ll drive customers away, go too low and profits suffer. So, how do you find that sweet spot? Surprisingly, it is not all about researching competitors and understanding the market.
In this webinar, our panel of experts will give you valuable pointers on:
- Evaluating your brand position and value proposition
- Pricing new products/services and benchmarking existing ones
- Behavioral psychology and how to influence consumer perception
- Dealing with inflation and competition
- Common mistakes and how to avoid them
Please find additional resources from our speakers below:
- Company Website: untappedpricing.co.uk
- The Pricing Scorecard: our free tool to evaluate the health of your pricing in minutes. Learn how to improve it with a personalised report.
- Book a call with Jenny here.
- Bitesize pricing psychology tactics – a collection of 60 second videos.
- Downloadable PDF guides – to take you through the fundamentals of pricing strategy that works for your customers and for you.
About our Speakers
Veronica Broomes Founder, Sustainability Support Service
Jenny Millar Founder, Untapped Pricing
Rob McKay Senior Lecturer Enterprise Practice, Manchester Metropolitan University
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