Webinar: Social Media Marketing and Innovation

Social media has become an essential tool in the marketing mix, used by organisations of all sizes to promote their products. However, not all businesses effectively maximise their social media presence.

A study conducted by Social Champ revealed that over 1/4 of small businesses do not use social media platforms to promote their business.

How successful has social media marketing been for your business?

In this free one-hour session, we unpacked the formula for social media success and provided an overview of how to use the most popular platforms as well as current trends. We will also highlighted the principles that underpin successful social media campaigns and how you can use these to promote and grow your brand.

In this sessions, guest speakers explored:

• utilising social media platforms such as LinkedIn, Instagram and TikTok to increase brand awareness, site traffic and sales;
• how to produce brand appropriate content through social media platforms;
• case studies from successful SME social media marketing campaigns.

About our Speakers

Dr Alan Shaw Chair, Retail Institute Special Interest Research Group

Dr Alan Shaw Dr Alan Shaw is the Retail Institute Special Interest Research Group Chair. He is also a senior lecturer in Digital Marketing, founder of Strategic Planet, member of the Social Media Research Foundation, and acting Chair for X-PERT Health (a diabetes education charity).

Jennifer Shaw-Sweet EMEA Lead B2B Institute, LinkedIn

Jennifer Shaw-Sweet After 20 years in top 10 marketing agencies, working across blue-chip international accounts, Jennifer Shaw-Sweet joined LinkedIn to work in the B2B Institute, a specialist industry think tank. Jennifer has been able to practically help assist SME business leaders and advise them on how to build their LinkedIn presence and engagement.

Allexia Griffiths Social Media Marketing Consultant and Strategist, Soash Media

Allexia Griffiths Allexia Griffiths has been the Social Media Marketing Consultant and Strategist at Soash Media since 2021. She is primarily involved in mentoring SME leaders, helping them build a larger social media presence.