Sustainable sales strategies for SMEs
fri 26th June 2026
Sustainable sales strategies for SMEs
Sustainable growth requires more than a steady flow of new customers. It depends on having a clear sales strategy, strong customer relationships and repeatable processes that create long-term value.
In this practical webinar, Jessica Williams, Founder and Managing Director of Just Williams, will share proven approaches to building a sustainable sales framework that supports consistent growth and improved profitability.
It will be especially useful for SMEs where sales are still led largely by the owner-founder, or where the business is starting to develop a more structured approach to sales. Drawing on her experience supporting SMEs across the UK, Jessica will provide practical tools to help you identify the right customers, align sales and marketing activity, improve pipeline management, and create a more repeatable approach to growth.
Key takeaways include:
- Develop a sustainable sales strategy aligned to your business growth objectives.
- Understand how to identify the right customers and focus sales activity where it can have the greatest impact.
- Gain practical insights into creating a structured sales and marketing process that supports consistent growth.
- Learn how building stronger customer relationships helps to increase customer lifetime value.
- Leave with a simple framework to develop a Sales Strategy Canvas and an aligned sales and marketing process flow.
Resources
Pre-read documents
Jessica Williams
